The Studio

For my first blog, I thought I'd share my studio workspace because it's such a large part of my brand. It's where the name White Loft Creative came from!

I wanted the name of my company to have significance to the place of it's origin and to pay homage to where this journey began. So, someday I will look back fondly on its humble beginnings - this little light filled space.

 
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The room itself inspired the name. It's a loft-like space in my one-and-a-half story home. The slope of the roof creates this awesome character that I just love. This is where the concept for the shape of my logo came from as well as the "loft" in White Loft Creative.

 
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If you know me, you know that white space is my jam. I always say that I'm about whitespace, clean lines and simplicity. I love designing with a lot of white space. I love how it lets the design speak for itself and gives your eye rest. There is a beautiful simplicity about it. I thought my business name should speak to my design principles as well, hence the "white" in White Loft Creative.

 
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With the name decided on, I wanted to create an airy place that sparked my creativity. But I also wanted it to feel professional since I'm running this business out of my home.

 
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Ikea, West Elm & Target were my go-tos for decor. 

 
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Ikea
When you're starting your own business, you're on a budget!
Desk (tabletop + set of legs), Lamp, Media Organizers/Storage Boxes, Faux Wool

 

West Elm
For a few professional touches.
Chair Pillow, Candles, Plant Holders, Gold Patterned Glasses (which I use for pens)

 

Target
For the essentials.
Gold Scissors, Stapler, Pens

 

Beautiful photos by Claire Catherine